Today, Uzbekistan stands among the fastest-growing e-commerce markets in Central Asia. The sector reached USD 1.2 billion in 2024 and is projected to grow to USD 1.8–2.2 billion by 2027, according to the Uzbek Ministry of Investment, Industry and Trade.
Market development is supported by 32.7 million internet users, the widespread adoption of digital payment solutions, and the steady expansion of logistics infrastructure. Both local and international companies, including Russia’s Wildberries, are actively operating in the Uzbek market, contributing to the development of a modern digital ecosystem, increased competition, expanded access to online commerce for entrepreneurs, and the growth of cross-border trade.
Wildberries entered the Uzbek market in 2022, and today Uzbekistan has become one of the company’s key destinations for international expansion.
Over the past two years, sales by Uzbek sellers on the platform have exceeded USD 1 billion, while exports of Uzbek products to Russia have increased by 63%.
The company has also announced investments of USD 150 million in the construction of a logistics center in the Tashkent region, while continuing to expand delivery infrastructure and support local entrepreneurs. These initiatives contribute to the development of logistics, small businesses, and international trade in Uzbekistan.
