Uzbekistan is enhancing its presence in the European tourism market. The country’s Tourism Committee has launched a joint project with the German media company FVW Medien GmbH aimed to showcase the country’s beauty, culture, and hospitality to a wide audience of travelers from Germany and other European countries.
As part of the campaign, there will be publications about Uzbekistan’s tourist routes, national cuisine, and historical heritage in the popular magazine Meine Reise, as well as active promotion of the country on social media and online media platforms. This will help millions of Europeans discover new destinations and be inspired to travel to Uzbekistan.
FWV Medien GmbH is one of the largest players in the German travel media sector. This partnership opens new opportunities for Uzbekistan to attract foreign tourists and strengthen the country’s international image as one of the most vibrant destinations in Central Asia.